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November 2025 ITE Journal Director's Message: The Power of Data

By Mr. Stephen Kuciemba posted 14 days ago

  

In an age where data are abundant and technology continues to evolve rapidly, the field of transportation planning and engineering is undergoing a quiet revolution. Gone are the days when decisions were made based solely on historical trends, location-specific studies, and even gut intuition. Today, data-driven decision making is at the core of designing smarter, safer, and more efficient transportation systems.

Why has this trend evolved so much more prominently over the past decade? In part it’s because we have made the cultural shift to recognize that transportation systems are complex and dynamic. They’re influenced by a wide range of factors including population growth, land use, social behavior, climate, economic activity, and travel behavior. Understanding and managing this complexity requires high-quality data—both real-time and historical. We recognize some of the many benefits of using data more prominently:

  • Improved Efficiency: Data helps planners identify congestion points, optimize signal timings, and enhance transit routes. For example, analyzing real-time traffic data can lead to better traffic flow and reduced commute times.
  • Enhanced Safety: Crash data, road condition reports, and predictive analytics can help engineers design interventions to reduce accidents.
  • Environmental Sustainability: Cities can track emissions, promote alternative transportation modes, and monitor the impact of policies like congestion pricing.
  • Accessibility: Disaggregated data helps planners understand how different com-munities experience transportation—ensuring that systems serve all users fairly, including underserved and vulnerable populations.

Of course this is an oversimplification of the benefits, but sometimes it’s necessary to simplify the reasoning behind it—especially when defending decisions in the hyper-politicized environment that most public agencies around the world now operate in. 

I have vivid memories of 35 years ago when a public agency leader held up data suggesting that a traffic signal at a particular location would potentially cause more harm than good—but an elected official demanded it be installed anyway. The more we can do to educate elected officials on the accuracy of our data-driven analysis, the better off we’ll all be! Educating non-transportation decision-makers isn’t our only challenge of course:

  • Data Quality and Availability: Not all data is accurate, complete, or accessible. Integrating data from multiple sources can be complex.
  • Privacy Concerns: Collecting travel behavior data often raises questions about user privacy and surveillance.
  • Skills Gap: There’s an ever-present need for transportation professionals who are also skilled in data science, GIS, and analytics.
  • Institutional Resistance: Traditional planning processes may resist change due to organizational inertia or a lack of understanding of data’s value.

I believe that as we move into an era of smarter cities and connected infrastructure, data will only become more central to our mission. And as you’ll see from some of the articles in this issue, data has already transformed how we plan, design and manage transportation systems. 

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