A Member of Congress said the best way to get your message across is to, “appeal to my HEAD, HEART, and HEALTH.” So what does that mean?
HEAD
Provide data. You don’t have to be an expert, but you do need some facts and perspective. Understand that within the current fiscal climate, there are no giveaways. If you get something, it has to be taken from somewhere else. Provide how your issue/project will be paid for and the expected return on investment. Be prepared to provide brief information on your issue, including who is in support and opposition and why you are on the “right” side.
Provide BRIEF supporting information, no more than one-page. Otherwise, the materials go straight to the circular file—the trash can.
HEART
You heard the saying, “everyone has a story.” Well, be ready to tell yours. Give anecdotal information from your life, agency/organization, or that of another constituent that relates to your issue.
Does your issue have a connection to the elected leaders’ life—pet issue, family, previous career, or education. Do your research, these stories are often told on the campaign trail.
Be sure to follow-up with a thank-you and an electronic copy of your issue brief. Surprisingly, staff and Members of Congress are often not thanked for meetings. So much so that a thank you is remembered and has an impact on future interactions.
HEALTH
How will your issue affect the health of the state, district, city, constituents the elected leader represents (e.g. Will my support of this issue help my reelection)?
From the ITE member perspective, what’s the quality of life impact? Does the issue/project save lives, reduce congestion and fuel consumption; provide better access and mobility for all or a segment of constituents?
When initiating an “ask” or seeking to build a relationship with an elected official, remember the 3 Hs. They’ll serve you well.
***If you are or have been an elected official, I'd be interested to read your perspective on the "three Hs." Please leave a comment.