This webinar discusses findings from a survey of people living in lower-income communities of color in Philadelphia, Chicago, and Brooklyn, including many people who are not currently using bike share. These neighborhoods were targeted for outreach related to BBSP programs, and all have bike share stations. The research sought to better understand perceptions and attitudes toward bicycling and bike share, along with the barriers to and opportunities for expanding the use of bike share in traditionally underserved neighborhoods. Findings provide insight into what strategies can be effective in attracting new and diverse users, and what benefits bike share can offer these potential participants.