You’ve done the analysis. You have the traffic projections, the crash statistics, the proposed alignments and yet you can’t seem to get people to understand or remember the key points. What can you do? The secrets are in brain-science. The key to being memorable is making a connection with the client, staff, or boss.
- Learn the power of listening first to them so that they will listen to you;
- Find out how to calm agitated citizens, clients or politicians so that they have the brain power to hear your key points; and
- Understand how stories communicate your point in a way that sticks in the brain.