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Toyota Mobility Foundation Starting Pilot Program in Bangkok, Thailand

By Ms. Michelle Birdsall posted 04-29-2015 12:56 PM

  

The Toyota Mobility Foundation (TMF), established in August 2014, has announced that it is launching its first pilot program.

The Foundation’s aim is to partner with non-profit organizations, research institutions and other organizations to apply the Japanese automaker’s technological, safety and environmental expertise to mobility issues around the world, including addressing urban transportation challenges, expanding personal mobility for all people, and inspiring the next generation of mobility systems.

The TMF’s first program will be in Bangkok, Thailand’s capital. For the Bangkok project, TMF and Toyota Motor Thailand will partner with Chulalongkorn University, in parallel with existing efforts led by the World Business Council for Sustainable Development, to launch a comprehensive traffic and congestion management project that targets the heavily-congested Sathorn Road. The Bt110m (US$3.4m) project, which will take an estimated year-and-a-half to complete, running until December 2016, will create a road map to manage traffic control and flow. The program will focus on four key areas: developing sustainable shuttle bus and park-and-ride schemes, as a measure of traffic-demand control; designing information systems to quantify the benefits of the regular use of multi-modal transportation systems in order to encourage people to change their travel behavior; identifying bottlenecks and evaluating alleviation measures using a traffic simulation model; and optimizing traffic signal operations by partnering with the local police, who currently manage them manually.

“The launch of the pilot program in Thailand brings us closer to our goal of advancing a true mobile society by helping people move, grow and explore in a world that is comfortable, safe and clean,” said Akio Toyoda, chairman of the board of TMF and president of Toyota Motor Corporation.

 

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