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The National Strategy on Highway Safety, called Toward Zero Deaths (TZD) was officially rolled out March 10 across the United States. The TZD plan provides countermeasures in education, engineering, enforcement and emergency medical services (EMS) for organizations, businesses and individuals to reduce deaths on our roadways from over 33,000 each year to zero.

More than 40 states have zero-based traffic safety efforts underway, but there is a need for a single, national vision for highway safety. TZD was developed by a steering committee cooperative to fill this need. Learn more at www.towardzerodeaths.org.